Tag: Marketing

Young, connected and Muslim

Muslims are predicted to account for 30% of the world’s population by 2025 — and marketers are taking note.

In a cover story Marketing Week writes: “Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.”