Muslims are predicted to account for 30% of the world’s population by 2025 — and marketers are taking note.
In a cover story Marketing Week writes: “Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.”
Religion News Blog posted this on Wednesday June 23, 2010.
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