Category: Religious Retailing

Marketers Turn Monks Into Product Pitchmen

Even as lines are drawn in new clashes over religion in society, with flash points like the display of the Ten Commandments in an Alabama courthouse, Madison Avenue still turns to one set of the faithful to charm consumers on all sides of the culture wars: monks. The men in hoods and robes are marketers’ darlings, having starred lately in campaigns for America Online’s broadband service, General Mills’Oatmeal Crisp Fruit ‘n Cereal Bars and PepsiCo’s Pepsi Blue brand. These followed appearances in commercials for companies like I.B.M. and Sony. “They’re lovable,” said Len Short, executive vice president for brand marketing


Use of Christian decor finds favor and debate Atlanta Journal-Constitution, Sep. 8, 2002 Gayle White – Staff Sunday, September 8, 2002 The phrase “Christian decorating” means which of the following? a) A velvet “Last Supper.” b) A ceramic rooster imprinted with the Bible verse “His compassions never fail. They are new every morning.” — Lamentations 3:23. c) A “crown of thorns” wreath to represent the crucifixion. d) A tasteful, orderly, welcoming home filled with favorite possessions. Of course, the answer is all of the above. The fuzzy imitation of Leonardo da Vinci’s masterpiece is the stereotypical icon of Christian