Atheists marketing their way into the mainstream

“If there were no religious advertising, there would be no atheist advertising,” said Ariane Sherine in a phone conversation from her home in London. Sherine is a journalist who spearheaded the idea for ads saying, “There’s probably no God. Now stop worrying and enjoy your life.”
From a marketing perspective, however, the problem with the atheist brand may be that it is essentially selling nothing; not God, but no God.