Trinity Broadcasting Network Retains PR Agency to Affirm Brand Identity

Paul Crouch Jr., Vice President of Administration, announced that TBN has acquired the public relations services of WDC Media to market the branding of English-based programming on Trinity Broadcasting Network, JCTV (TBN’s youth network) and the Church Channel.”

Los Angeles,(PRWEB) June 28, 2004 — Trinity Broadcasting Network (TBN), the Costa Mesa, California based conglomerate, has retained the services of WDC Media, a fully integrated public relations and media relations firm headquartered in Phoenix, Arizona.

TBN: The Blasphemy Network

Trintiy Broadcasting Network (TBN), led by founders Paul and Jan Crouch, is the world’s largest religious TV network. It claims to be a Christian ministry.

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However, while some legitimate ministries and teachers (those who adhere to the orthodox teachings and practices of historical Christianity) appear on TBN, the network promotes such an incredible amount of heretical material – including extremist Word-Faith teachings – that it is often referred to as “The Blasphemy Network.”

Paul Crouch Jr., Vice President of Administration, announced that TBN has acquired the public relations services of WDC Media to market the branding of English-based programming on Trinity Broadcasting Network, JCTV (TBN’s youth network) and the Church Channel.”

“TBN standards are high,” noted Crouch, “TBN was interested in a public relations firm that was creative, had business intelligence, was familiar with the secular media marketplace and was performance driven.”

“One of the many projects WDC will be responsible for is maintaining high visibility in the secular media for TBN programming and theatrical releases, as well as working with cable affiliates on cross promotional media opportunities,” added , Bob Higley, Vice President of Cable and Satellite Relations.

Dr. Joseph Chavez, Sr. Pastor, Phoenix Inner City Church in Phoenix said, “What a powerful and positive message this is sending our community of believers around the world! To have Trinity Broadcasting Network lead the way in crossing over dynamic programming and motion pictures while creating a visible presence in a secular marketplace that has been closed for so many years is outstanding. We rejoice with TBN and WDC in this awesome collaboration!”

TBN is the world’s largest religious network and America’s most watched faith channel. TBN offers 24 hours of commercial-free inspirational programming that appeals to people in a wide variety of denominations. Faith-based programs include: Gospel music concerts, informative talk shows, contemporary music videos, positive programs for children, health and fitness shows, news and information programs, theatrical released movies and uplifting worship services from America’s premier churches.

TBN is now reaching every major continent via 43 satellites and over 10,000 television and cable affiliates worldwide. In the United States, TBN is available to 90 million broadcast, cable and satellite households, and its website receives over 25 million visitors per month.

For more information, please visit TBN @ http://www.tbn.org

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Source

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eMediaWire, USA
June 28, 2004 Press Release
www.emediawire.com

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