Church Branding Cult

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According to Richard Reising, president of Artistry Marketing Concepts, church branding is all the rage.

“A branded church is a church that understands who they are and who they are trying to reach, and they communicate that effectively through integrated marketing communications,” Reising says.

True. But the headline on that story had us do a double-take: “Church branding could attract cult following

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This post was last updated: Nov. 8, 2010