An ice cream company in the UK has been banned from using an advert showing two gay priests about to kiss, just a month after being ordered to withdraw a campaign featuring a pregnant nun.
The latest Antonio Federici ad, which appeared in Look magazine, showed two priests in full robes eating from a tub of ice cream ”in a seductive pose as if they were about to kiss passionately”, the Advertising Standards Authority (ASA) said.
Accompanying text read: ”We Believe in Salivation”.
Defending the advert, the company said it did not mock Catholicism but ”reflected the grave troubles they considered affected the Catholic Church”.
Antonio Federici was a Catholic company, but would continue to produce advertising that challenged the Catholic Church while it believed it remained troubled, it added.
Last month, the ASA banned another of the company’s adverts showing a heavily pregnant nun standing in a church holding a tub of ice cream and a spoon, with text stating ”Immaculately conceived” and ”Ice cream is our religion”.
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