Shedding light on Islamic branding in the marketing world

[Ad] Planning a vacation or trip? Book activities and Skip-The-Line tickets here.

Noor means ‘light’ in Arabic. It evokes openness, peace and learning. It is in this spirit that Ogilvy Noor was recently launched as the world’s first bespoke Islamic Branding practice. A specialist unit within Ogilvy & Mather, Ogilvy Noor aims to offer expert guidance on how to build brands that appeal to Muslim consumers globally.

The Muslim consumer market is, at almost 1.8bn people, one of the largest consumer groups in the world – 20% of the world is, today, Muslim.

Yet to date, marketers from the non-Muslim world have often stumbled in their attempts to connect and engage with this group – falling into traps of oversimplification, stereotyping, or just plain prejudice. Ogilvy Noor seeks to redress the balance, and, for the first time, provide a guide to marketers that’s based on what Muslim consumers themselves want.

Possibly Related Products

AFFILIATE LINKS

Our website includes affiliate links, which means we get a small commission — at no additional cost to you — for each qualifying purpose. For instance, as an Amazon Associate Religion News Blog earns from qualifying purchases. That is one reason why we can provide this service free of charge.

Religion News Blog is published in Amsterdam, Netherlands. Come and see us some day.

Source

(Listed if other than Religion News Blog)

More About This Subject

Topics:
This post was last updated: Nov. 21, 2013