Note to big companies hoping to tap into France’s lucrative but long-neglected Muslim consumer market: Pitfalls may await, and not only in the form of complaints from the far-right.
As of this week, 22 outlets of popular French fast food chain Quick are serving burgers it says respect Islamic dietary law. And while many Muslims are delighted, the powerful main Paris Mosque complained Thursday that Quick’s criteria aren’t all-encompassing enough, and that the operation is meaningless.
Quick’s meat is certified as halal, but Cheikh Al Sid Cheikh, assistant to the rector of the Paris Mosque, said the burger chain should have had the other ingredients checked as well, from its mustard to buns to fries.
“The rest must be validated too, or else there’s no point,” he told The Associated Press. Quick responded that it has no intention of making any of its restaurants halal through-and-through — beer is still served there, for example, said spokeswoman Valerie Raynal.
Do we really want an intolerant religion to dictate what we eat and drink?