Vimto fruit drink enjoys boost from Ramadan

Vimto, the British-made purple fruit drink, has enjoyed a 39pc rise in profits after an earlier Ramadan increased shipments to the Middle East.

The drink is used as a tonic by Muslims fasting during Ramadan, to give them an energy boost.

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This post was last updated: Thursday, November 21, 2013 at 9:54 PM, Central European Time (CET)