Nestlé is “role model” for Islamic branding

Nestlé is the leading multinational company when it comes to developing marketing strategies for Muslim consumers, according to Miles Young, worldwide ceo of Ogilvy & Mather.

Speaking to Warc at the Oxford Global Islamic Branding and Marketing Forum at the Saïd Business School, Young said the food and beverage giant had most quickly identified Muslim shoppers as an important demographic.

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Religion News Blog posted this on Wednesday July 28, 2010.
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