Nestlé is “role model” for Islamic branding

Nestlé is the leading multinational company when it comes to developing marketing strategies for Muslim consumers, according to Miles Young, worldwide ceo of Ogilvy & Mather.

Speaking to Warc at the Oxford Global Islamic Branding and Marketing Forum at the Saïd Business School, Young said the food and beverage giant had most quickly identified Muslim shoppers as an important demographic.

Vacation? Short break? Day trip? Get Skip-the-line tickets at GetYourGuide.


(Listed if other than Religion News Blog, or if not shown above)

Religion News Blog posted this on Wednesday July 28, 2010.
Last updated if a date shows here:


More About This Subject



Our website includes affiliate links, which means we get a small commission -- at no additional cost to you -- for each qualifying purpose. For instance, as an Amazon Associate, Religion News Blog earns from qualifying purchases. That is one reason why we can provide this research service free of charge.

Speaking of which: One way in which you can support us — at no additional cost to you — is by shopping at