The family of Winston Churchill has asked the Church of Scientology to stop using images of the former prime minister in its recruitment literature.
The controversial religious organisation has been circulating promotional material to recruit staff in the UK which includes photographs of Churchill along with quotes from some of his most famous speeches.
It has also used Churchill’s image to promote speaking engagements by its members and campaigns to raise money to create new Scientology facilities in Britain.
The church defended its use of Churchill in its materials and accused detractors of “trying to stir up mischief”.
The cult apparently sees aligning itself with respected causes (e.g. human rights), celebrities or respected personalties (e.g Einstein as an effective recruitment tactic.
Another favorite ploy is the use of the impressive sounding — but basically useless — Oxford Capacity Analysis test.