A Chinese clothing manufacturer probably thought it was on to a winner by exporting jeans bearing the Islamic expression “In the name of God, the compassionate, the merciful” to Iran.
But an otherwise sound marketing ploy was undone by one embarrassing flaw: the phrase (Bismillah-ir-Rahman-ir-Rahim in Arabic), which graces each of the Qur’an‘s 114 chapters, was prominently displayed on the pockets of the jeans’ backsides, something likely to be seen as disrespectful by devout Muslims.
Incidentally, Buddhists have been similarly unamused at the use of their religion by merchants. So have Hindus.
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