An advertising campaign promoting British Muslims as integrated citizens who reject extremism has been launched.
Islam is Peace – formed after the bombings in London in July 2005 – has initially placed adverts on the capital’s buses and Underground trains.
They show a range of Muslims – including a policewoman, a Scout group and the chef Michael Barry – with the slogan “Proud to be a British Muslim”.
Organisers say research shows many Britons associate Islam with terrorism.
The group insists that the religion demands that its followers live in peace with their neighbours within non-Muslim societies.
But it says it recognises that Muslims have a duty to show that the vast majority of them wish to do so.
After the initial London campaign, Islam Is Peace intends to launch a nationwide tour.
Following the 7 July bombings, the group has spent tens of thousands of pounds placing adverts in national newspapers in which Muslims reject extremism.
The campaign is launched as a new law banning incitement to religious hatred comes into force.