How much fun can sex be before it’s a sin?

TORONTO, Nov 7 (Reuters Life!) – The United Church of Canada hopes an ad featuring a can of whipped cream and the question, “How much fun can sex be before it’s a sin?” will fill its pews as Christmas nears.

The country’s biggest Protestant denomination launched an advertising campaign on Tuesday meant to provoke debate on the “deep and persistent attitudes and images of organized religion.”

“In order to get past those stereotypes, we thought we needed an ad campaign that was different, had a head-snap to it, that people would have a second look,” Keith Howard, executive director of the campaign, said in an interview.

United Church of Canada

The C$10.5 million ($9.3 million) campaign targets 30- to 45-year-olds and rotates six images though December issues of Canadian magazines and newspapers as well as Web sites.

One asks, “Does anyone object?” to an image of two plastic toy grooms on a wedding cake. Another features a child sitting on Jesus’s knee in the traditional Santa’s village of a shopping mall, and asks, “Would you still take your kids?”

“We’ve had a long tradition of engaging the issues and concerns of the society that we are a part of,” Howard said.

The United Church of Canada has a declining active membership of about 573,000, although almost 3 million people have some sort of affiliation with the church. Between 1994 and 2004, membership dropped about 20 percent, according to church statistics.

Last month, the church issued a statement defending federal legislation that allows same-sex marriage.


Press Release regarding the ad campaignPDF file

We appreciate your support

One way in which you can support us — at no additional cost to you — is by shopping at Amazon.com.

AFFILIATE LINKS

Our website includes affiliate links, which means we get a small commission — at no additional cost to you — for each qualifying purpose. For instance, as an Amazon Associate Religion News Blog earns from qualifying purchases. That is one reason why we can provide this service free of charge.

Source

(Listed if other than Religion News Blog)
Reuters, via Yahoo News, UK
Nov. 8, 2006
news.yahoo.com

More About This Subject

This post was last updated: Friday, May 9, 2014 at 2:08 PM, Central European Time (CET)