A homeless tramp will be given a taste of the high life in a new reality TV show called Pimp My Life in Holland.
Spokesperson Martin van Oosten told De Morgen: “We want to make this programme because we want to give a future to extremely poor people.
“First the presenter will let him taste of the advantages of luxury. They drive him around in a limousine, get him new clothes, take him to dinner in fancy restaurants and book him a room in a fine hotel.
“Then he has a week to find himself a job and an apartment. He will get help from a lot of organisations and proper training. After that week the tramp must do it on his own.”
Broadcasters say the hardest part will be finding a tramp who can cope with the phsychological pressures of being turned into a normal citizen in just a week.