Third of Canadian readers believe ‘da Vinci Code’

One in three Canadians, who have read the novel The Da Vinci Code, believe there are descendants of Jesus alive today, a survey found.

They also believe a secret society exists dedicated to keeping Jesus’ bloodline a secret, according to a National Geographic Channel poll.

The survey, conducted by Decima Research Inc., of 1,005 Canadian adults was commissioned by cable’s National Geographic Channel.

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Dan Brown’s thriller was such a phenomenal success because readers felt they were being let in on an explosive historical secret, said Vanessa Case, vice president of programming of National Geographic Channel and Life Network. It is obvious that ‘The Da Vinci Code’ has had a huge impact on Canadians and their beliefs.

Nearly one in five Canadians have read The Da Vinci Code.

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June 27, 2005

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