Harry Potter and the Half-Blood Prince

Amazon.com Teams with UPS and the United States Postal Service to Deliver the Sixth Harry Potter Book to Customers’ Doorsteps on Its July 16 Release Date for the Same Price as Standard Shipping

Once again practicing a little wizardry of its own, Amazon.com has teamed with UPS and the United States Postal Service to deliver “Harry Potter and the Half-Blood Prince,” the sixth book in J.K. Rowling’s epic Harry Potter series, to excited fans across the country Saturday, July 16 — the first day the book is available to the public.

For the same price as standard shipping, Amazon.com will be delivering “Harry Potter and the Half-Blood Prince” via UPS and the U.S. Postal Service so that it arrives on customers’ doorsteps Saturday, July 16.

“We are thrilled to offer Amazon.com customers the option of guaranteed Saturday delivery for ‘Harry Potter and the Half-Blood Prince,’ so the book can arrive at their doors on the day it’s released,” said Greg Greeley, vice president of North American media products for Amazon.com. “Together with UPS and the U.S. Postal Service, we look forward to delighting hundreds of thousands of Harry Potter fans across the country on July 16.”

Offered at a 40 percent discount, “Harry Potter and the Half-Blood Prince” became Amazon.com’s No. 1 bestselling book within an hour of becoming available for pre-order on December 21, 2004, and has remained atop the bestseller list for 15 consecutive weeks. Working with UPS and the U.S. Postal Service, Amazon.com will ensure these loyal fans don’t have to wait an extra minute to immerse themselves in Harry’s sixth year at the Hogwart’s School of Witchcraft and Wizardry and discover the identity of the half-blood prince.

“UPS is working its magic to ensure Harry Potter fans and Amazon.com customers are nothing less than delighted on July 16,” said Grady Hopper, UPS vice president, Strategic Accounts. “The only secret ingredient we’ll reveal is the hard work and dedication UPSers have always provided Amazon.com during our longstanding relationship.”

“Our employees will make sure that hundreds of thousands of excited fans can enjoy the new book on the day it is released,” said Anita Bizzotto, senior vice president and chief marketing officer for the United States Postal Service. “We’re delighted to have a role in encouraging so many young people to discover the joy of reading.”

For “Harry Potter and the Order of the Phoenix,” (Book 5), Amazon.com shipped more than 789,000 copies of the book for delivery starting on its June 21, 2003, release date. Amazon received an unprecedented number of advance orders for “Harry Potter and the Order of the Phoenix,” with more 1.3 million pre-orders placed for the book on Amazon Web sites worldwide.

Amazon.com is offering Saturday delivery, for the same price as standard shipping, for orders to addresses within the lower 48 states, and free Saturday delivery for Amazon Prime members. Delivery on July 16, 2005, is guaranteed or Amazon.com will refund the cost of the book. More information can be found at www.amazon.com/hp6_help.

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Business Wire, USA
Apr.5, 2005 Press Release

Religion News Blog posted this on Wednesday April 6, 2005.
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