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Arthur S. DeMoss Foundation

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Saturday February 3, 2007
Arthur S. DeMoss Foundation • Power for Living:
‘Power for Living’ ad campaign piques curiosity, confusion
The ads, offering a free Christian inspirational book entitled “Power for Living,” feature endorsements by such well known personalities as Olympic figure skating champion Janet Lynn, Nippon Ham Fighters manager Trey Hillman and pianist Saki Kubota.
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Saturday January 19, 2002
Arthur S. DeMoss Foundation • Power for Living:
‘Power for Living’ Campaign Backed by U.S. Group Is Banned
A mysterious U.S.-funded advertising campaign promoting Christian values and “power for living” has caused an uproar here, prompting a ban on its television and radio spots and some self-searching on the part of Germany’s established churches.
» Full Story

Monday August 9, 1999
Arthur S. DeMoss Foundation • Power for Living:
Who Are Those Guys?
Torri Walters, a Manhattan hair stylist, had seen the ads often enough to be intrigued. The 30-sec. TV spots featured celebrities such as Yankee pitcher Andy Pettitte and former Miss America Heather Whitestone McCallum testifying that their most important relationship was with God and praising a book called Power for Living.
» Full Story

Tuesday January 19, 1999
Arthur S. DeMoss Foundation • Power for Living:
Inspired to Give Something for Nothing . . . What’s the Catch?
It mystifies many that a private group is spending millions in ads to distribute its ‘Power for Living’ book. Some suggest that it’s simply a way to make the world a better place.
» Full Story



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