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Is Cruise losing control?

Evening Standard, UK
Aug. 19, 2004
Mike Goodridge
www.thisislondon.co.uk

ReligionNewsBlog.com • Monday August 23, 2004

He is supposed to be promoting his new film, Collateral, but Tom Cruise is more interested in talking about Scientology.

Will his new openness about his beliefs affect the fanbase he works so hard to cultivate?

There is a change in the Tom Cruise who arrives for interviews to promote his latest film, Collateral.

He still looks the part – a youthful 43, flashing that megawatt smile – but, accompanied by new publicist, his sister Lee Anne DeVette, the actor appears less ebullient than usual. He appears bored when asked inevitable questions about his love life – he remains tight-lipped about his split this year from Penelope Cruz – and dodges enquiries about his children; but he springs to life when he starts talking about his devotion to the Church of Scientology.

Celebrities and Scientology

“The Church of Scientology uses celebrity spokesmen to endorse L. Ron Hubbard’s teachings and give Scientology greater acceptability in mainstream America. As far back as 1955, Hubbard recognized the value of famous people to his fledgling, off-beat church when he inaugurated ‘Project Celebrity.’ According to Hubbard, Scientologists should target prominent individuals as their “quarry” and bring them back like trophies for Scientology. [...] Celebrities are considered so important to the movement’s expansion that the church created a special office to guide their careers and ensure their ‘correct utilization’ for Scientology. The church has a special branch that ministers to prominent individuals, providing them with first-class treatment. Its headquarters, called Celebrity Centre International, is housed in a magnificent old turreted mansion on Franklin Avenue, overlooking the Hollywood Freeway.
- The Selling of a Church: The Courting of Celebrities

Since parting company in May with his long-time personal publicist Pat Kingsley, Cruise is talking openly about the religion that he adopted in 1989. Indeed, some speculate that he fired Kingsley because she was advising him to tone down the Scientology talk in public.

There is no doubt that Kingsley, a control-freak who brilliantly steered Cruise’s public persona for 14 years, kept a tight grip on her star client’s relationship with the press.

Throughout the Nineties she demanded advance approval on all questions, journalists and photographers, as well as copy approval before publication.

It was a technique designed to reveal as little of Cruise’s private life as possible, while creating the most positive exposure.

But now that she has gone, Cruise runs the risk of, at best, confusing and, at worst, turning his fans off with Scientology.

He has impressed American critics with his performance as the ruthless hitman Vincent in Michael Mann’s stylish thriller, Collateral, to be released in the UK next month. But when Cruise talks about the role, and how it demanded a lot of research into what he terms “antisocials”, he begins to sound uncomfortably intense and earnest.

“I’ve studied antisocial behaviour and personalities,” he says, “and in Scientology there is a large body of knowledge about antisocials. So I worked to create Vincent’s moral code from that.”

The Church of Scientology has deep connections in Hollywood – John Travolta, Kirstie Alley, Juliette Lewis and Priscilla Presley are among its high-profile members. The rules, laid down by founder L Ron Hubbard, are intended to spiritually “enable” followers, leading them to happiness and all-round human decency.

A Public Challenge To Tom Cruise
Tom Cruise’s viewpoint on why people criticize Scientology (as reported in this transcript):
These things — you know, any time — where there’s ignorance about something or people don’t want to know about something, you know, it really gets back to gossip or, you know, just people don’t know something, there you have racism. There you have bigotry. And that’s where those things stem from.
Our Challenge:
The publishers of Apologetics Index publically challenge Tom Cruise to show where and how these research resources on Scientology are the result of “ignorance,” “gossip,” “racism,” and/or “bigotry.”
Memo to Tom Cruise: We challenge and counter Scientology because we know all about it.
We ask our readers to examine these issues as well, so that they can make an informed decision regarding both Scientology and Tom Cruise’s statements.

One of the church’s key principles is the denigration of psychiatry, the very mention of which inspires fury in Cruise. As the Scientology website explains at length, it is the duty of all members to “expose and help abolish any and all physically damaging practices in the field of mental health”.

“The last thing I would ever do is talk to a psychiatrist,” confirms Cruise, who starts to get heated the moment the subject arises. “Look at the history of psychiatry: it’s based on opinions. It’s not based on any facts; there’s no science to it. Now science is an organised body of knowledge based on specific axioms, and these axioms are invariable, the physics of the universe. Psychiatry itself is not a science, there’s no science behind it – it’s called junk science.”

Cruise continues for several minutes, railing against The Diagnostic Statistical Manual of Mental Disorders, Benjamin Rush, the father of American psychiatry, the old racist disorder of “negritude” and the trend for prescribing drugs to children to control chemical imbalances.

“It’s someone’s opinion that says you have a chemical imbalance,” he argues forcefully. “There’s no blood test that can show there’s a chemical imbalance. They can test for serotonin levels, but only on a cadaver. I’m telling you, it’s that horrific, so when I think about the parents of these children who are being lied to, who are given erroneous information These people have set themselves up as authorities, and, basically, it is just an esoteric cult, and it’s disgusting.”

What makes Scientology a hate group

Among other unethical behavior, hate- and harassment activities are part and parcel of Scientology. Hatred is codified, promoted and encouraged in the cult‘s own scriptures, written by founder L. Ron Hubbard.

Scientology’s unethical behavior: learn about the cult’s ‘Fair Game‘ policy

More of Scientology’s unethical behavior: the cult’s ‘dead agenting‘ policy

Steady on, Tom. Many, after all, regard Scientology itself as an ” esoteric cult”. But he is in full flight now, rushing on from the subject of racial cleansing in the Second World War to mental disorders that were invented to suppress people. I start to feel nervous, and not a little agitated; no amount of examples from me of friends who have benefited from therapy or Prozac will be allowed in discussion here, I can tell. I realise, when I see him on a CNN talk show with Larry King the following night, giving the psychiatry rant all over again, that it is not just for my benefit.

If Cruise can’t say enough about Scientology, when it comes to his business affairs he retreats into frustrating generalisations. This is the Tom Cruise whose producing partnership with former talent agent Paula Wagner has yielded hits such as The Others, Shattered Glass and the Mission: Impossible films, in which he also stars. They have made him one of the richest men in Hollywood.

The stories of discontent on the long Australian shoot of MI:2 in 2000 are well documented, along with the film’s yearlong delay. Now MI:3 has hit the same choppy waters before filming has begun. Cruise and Wagner hired young director Joe Carnahan to make the movie for summer 2005 release.

But six weeks before it was set to go before the cameras, Carnahan was out, with both sides citing that old chestnut, “creative differences”.

A new director – JJ Abrams, creator of cult TV series Alias – has been hired but filming has been postponed until next summer. Cruise has opted instead to team up with Steven Spielberg on a new version of HG Wells’s The War of the Worlds, leaving crews in Berlin who were working on pre-production on MI:3 unemployed and the cast, including Scarlett Johansson and Kenneth Branagh, with a big hole in their schedules.

“It’s not Mission: Difficult, you know,” Cruise laughs, fobbing off questions about the halted production.

HE appears keen not to display any signs of business acumen.

Cruise, ahead of all his peers, has mastered the art of promoting his films outside the US. He stands for more than an hour in Leicester Square before premieres signing autographs, he travels tirelessly to open his movies in every major territory, appearing on chat shows, granting interviews.

Anyone in Hollywood will vouch for his professionalism.

These personal appearances help the films exponentially: his last movie, The Last Samurai, grossed some $111 million in North America, but took in more than $350 million in the rest of the world, an unheard of ratio; usually it is more along 50/50 lines.

It’s in his interest. When you are earning a $20 million salary plus a hefty percentage of worldwide gross, you’d want to be out there pounding the pavement. But when I ask Cruise about it, his disingenous answer is that he likes to travel.

“I always wanted to go to Europe as a kid. I just like going, it’s as basic as that. I used to look at these postcards and go to the library and I was always an amateur history buff, so I always wanted to go to these places and meet these people and learn about how they live.” Collateral director Michael Mann is more forthright about his star: “He’s streetwise and worldwise.

He’s smarter about marketing motion pictures than most people working in the studios. He’s nobody’s fool, he’s not naive.”

Mann’s testimony adds to the puzzle. It’s an awkward new persona that Cruise is crafting. On the one hand he is still presenting a manufactured, wide-eyed image with no insight into his high-profile business life or marketing savvy.

On the other, he is unstoppable as a spokesman for Scientology.

“In earlier years, he didn’t talk about Scientology,” his sister, DeVette, 46, who has worked with Cruise for more than a decade in publicity and marketing, tells The New York Daily News, “and everybody said he was keeping it a big mystery.

Now he talks about it and it’s wrong.

It’s damned if you do, damned if you don’t.” Maybe she has a point.

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