Religion News, November 30, 2010

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    Book Review

  • Folks, Are Ye Lovin’ It? A review of McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India by Jonathan D. James. In the book, James “look at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people.The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to McDonaldization , because of its standardized, one size fits all approach.”

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This post was last updated: Aug. 27, 2013