You’re fired, Lord Alan Sugar tells fundamentalists

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Alan Sugar likes to boast that he was in the Jewish Lads Brigade in Hackney, flew Jewish comedian Jackie Mason over from New York for his 40th birthday party and when a contestant on The Apprentice told him “I’m Catholic and I give you my word”, he replied: “I’m Jewish and I couldn’t give a toss.”

A funny choice to be the face of a campaign to convert people to Christianity, then, writes Jeremy Hazlehurst.

But the Scottish branch of the Assemblies of God, a fundamentalist Christian group, has somewhat bizarrely put Lord Alan on the front of its latest magazine, as an example to its congregation on how to evangelise.

Lord Sugar’s spokesman, David Fraser, said the Amstrad founder was annoyed by the attempt to hijack his image and wanted to publicly disassociate himself from this group.

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This post was last updated: Nov. 29, 2010