French fast food chain expands halal-only outlets after sales double in trial

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A French fast food chain announced on Tuesday it would almost triple its line of halal hamburger restaurants because sales had doubled in a trial that sparked a heated debate about the integration of Muslims.

The Quick chain of 358 restaurants around France said it would boost its halal-only outlets to 22 on Wednesday after the trial in eight areas with a strong Muslim population also saw a doubling of customers and a rise in the amounts they spent.

Quick, which is a challenger to the U.S. hamburger chain McDonald’s (MCD.N) and runs franchises in seven other countries including Belgium, Russia and Algeria, said the move was purely commercial.

Many non-Muslims object to halal food because the associated method of animal slaughter is considered to be cruel to animals.


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This post was last updated: Nov. 21, 2013