French fast food chain expands halal-only outlets after sales double in trial

[Ad] Planning a vacation or trip? Book activities and Skip-The-Line tickets here.

A French fast food chain announced on Tuesday it would almost triple its line of halal hamburger restaurants because sales had doubled in a trial that sparked a heated debate about the integration of Muslims.

The Quick chain of 358 restaurants around France said it would boost its halal-only outlets to 22 on Wednesday after the trial in eight areas with a strong Muslim population also saw a doubling of customers and a rise in the amounts they spent.

Quick, which is a challenger to the U.S. hamburger chain McDonald’s (MCD.N) and runs franchises in seven other countries including Belgium, Russia and Algeria, said the move was purely commercial.

Many non-Muslims object to halal food because the associated method of animal slaughter is considered to be cruel to animals.


Possibly Related Products

Source

(Listed if other than Religion News Blog)

More About This Subject

Topics:
This post was last updated: Nov. 21, 2013