Related
Translate
Get RNB via RSS
 |
RNB's RSS feed What is this? |
Get RNB via Email
 |
 Subscribe by Email What is this? |
Follow: Twitter
Most Popular
This Week:
- Guyana’s Jonestown suicide site gets plaque
- Gaddafi preaches Islam to Rome beauties
- Scientology practices ‘putting people at risk’
- Recession: Muslim schools in UK under threat of closure
- Australian senator tells Parliament of widespread criminal conduct within the Church of Scientology
- When a child dies, faith is no defense
- Muslim terrorists smuggle fatwas promoting Jihad out of secure UK prisons
- Techie Holy water and geeky bishops
- Israel Charges Extremist With Attempted Murder Of Messianic Family
- 1-year prison term for man who participated in cyber attack on Church of Scientology Web sites
Horizon to Help ‘Market a Belief’
More articles on this topic: ScientologyAdweek.com, Feb. 21, 2003
http://story.news.yahoo.com/
Its detractors have compared the Church of Scientology to a won media responsibilities for the church’s account following a review that included incumbent URI, Beverly Hills, Calif.; KSL Media and Universal McCann, both Los Angeles; and Corinthian Media, New York.
The church, which spent about $45 million on ads in 2002, per Nielsen Monitor-Plus, had grown too big for URI, said Becky Miscavige, client marketing campaigns director. Horizon was tapped because it is “a growing independent agency that fits our needs as a growing church,” and it has an office in Europe, she said.
Horizon will handle media strategies for building awareness of the church in the U.S., Europe and Russia. The account will be handled by Horizon’s Los Angeles office and its Amsterdam outpost, Eurizon.
U.S. duties include buying and planning to support church founder L. Ron Hubbard’s book Dianetics: The Modern Science of Mental Health. Internationally, Eurizon will support the Volunteer Minister Cavalcade, which touts Scientology in 40 cities.
“It’s not standard retail [advertising]–to drive traffic into seats or generate ratings–it’s ultimately to recruit people to the church,” Rosenberg said.
Creative is done in-house, Miscavige said. Billings are undetermined.
Founded in 1954 with one church, Scientology now claims 3,000-plus locations in 154 countries.
What You Can Do From Here
|
Read More Articles On These Topics
 Share, Blog About, Bookmark, or Email This Article
Subscribe
Read Another Article
 Previous entry: Aum kept under watch-and at arm’s length Next entry: Three Men Kill Woman,
RNB Homepage with latest headlinesFind Related Information
Find Related Books
|
Share This Article
To share this page simply copy and paste one of these URL's:
