Skip to main content.
A non-profit service providing academics, religion professionals and other researchers with religion & cult news
ReligionNewsBlog

Religion news articles about religious cults, sects, world religions, and related issues

Home | About RNB Related: Cult FAQ | Cult Experts | Apologetics Index | Cult Information Search Engine
More articles about: Scientology:

Horizon Media wins Earthlink, Scientology accounts


ReligionNewsBlog.com • Wednesday February 12, 2003

Gets Internet Company’s $50 Million Consolidated Assignment
AdAge.com, Feb. 12, 2003
http://www.adage.com/news.cms?newsId=37127
By Richard Linnett

NEW YORK (AdAge.com) — Independent media buying and planning shop Horizon Media announced yesterday it had picked up two new accounts.

Horizon was tapped by Earthlink to handle direct response and general market media planning and buying as the Internet service provider consolidates its $40 to $50 million media account. The assignment covers Earthlink’s dial-up, broadband and MailStation products. The account moved without a review.

Incumbent was StarLink

Horizon has been handling Earthlink’s direct response buying since August 2001. StarLink, Chicago, a unit of Publicis Groupe’s Starcom Worldwide, had been Earthlink’s general market media planning and buying agency. Creative will remain with LB Works, part of Publicis’ Leo Burnett Worldwide. Earthlink’s account will be serviced out of Horizon’s New York office.

In addition, the Church of Scientology International selected Horizon to run its global media business. Horizon will handle media strategies for “new initiatives that will build increased awareness of the church and its offerings” in the U.S., Europe and Russia, the church said in a statement. The assignment includes buying and planning for Scientology founder L. Ron Hubbard’s book Dianetics.

Amsterdam office

Eurizon, the shop’s Amsterdam office, will promote the Volunteer Minister Cavalcade, an annual Scientology promotional event that travels through 40 cities from London to Budapest.

Horizon was awarded the account after a review that included incumbent URI, Beverly Hills, Calif.; Corinthian, New York; and Interpublic Group of Cos.’ KSL and Universal McCann, both New York. The business will be handled primarily out of Horizon’s Los Angeles office. Billings have not yet been disclosed.

info Original content is © Copyright Religion News Blog. All rights reserved.
    Do not republish or repost. Page copy protected against web site content infringement by Copyscape

share this article Share this article

tag Related Articles

arrow Topic(s): Scientology

Comment Comment

Join Religion News Blog at Google+ to comment, share, and follow.

RSS Feed Follow Us


 Follow

Religion News You May Like This As Well

Why are you not using Nozbe?

Don't you need to get things done?

Religion News Search Search Religion News Blog