Scientology Google-bombed

In case you don’t know what a “Google Bomb” is:

Last year around this time WebProNews told us…

The practice of people creating a multitude of links to President George Bush’s WhiteHouse.gov profile with the words ‘miserable failure’ as anchor text has been known as Google bombing. Now Google has made a change rendering that Google Bomb a dud.
[...]

Google has implemented some algorithm updates to take the fun out of Google bombing, according to Search Engine Land’s Danny Sullivan. He described the change as a move to “stop such mass link pranks from working.”
- Source: WebProNews, Jan. 26, 2007

Fast-forward to today:

It’s a good thing Google’s Matt Cutts wouldn’t claim an algorithm tweak was “100 percent perfect” against googlebombing. If so, we’d be making fun of him right now. The oft-ridiculed Church of Scientology is the latest target.

Type “dangerous cult” into Google and you’ll likely see, until Google disables it, that Scientology.org is the top result.
[...]

Now, according to Google’s results, Scientology is a dangerous cult, and we should hope for Google’s and sanity’s sake the hypersensitive church doesn’t sue for defamation, though few would put it past them.
- Source: WebProNews, Jan. 29, 2008

Jan. 29, 2008 top search result for “destructive cult”.

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