Muslim peace adverts launched

An advertising campaign promoting British Muslims as integrated citizens who reject extremism has been launched.

Islam is Peace – formed after the bombings in London in July 2005 – has initially placed adverts on the capital’s buses and Underground trains.

They show a range of Muslims – including a policewoman, a Scout group and the chef Michael Barry – with the slogan “Proud to be a British Muslim”.

Organisers say research shows many Britons associate Islam with terrorism.

The group insists that the religion demands that its followers live in peace with their neighbours within non-Muslim societies.

But it says it recognises that Muslims have a duty to show that the vast majority of them wish to do so.

After the initial London campaign, Islam Is Peace intends to launch a nationwide tour.

Following the 7 July bombings, the group has spent tens of thousands of pounds placing adverts in national newspapers in which Muslims reject extremism.

The campaign is launched as a new law banning incitement to religious hatred comes into force.

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