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Religious Merchandising:

Thongs with religious icons invite Hindu ire

Sify.com, India
Feb. 7, 2005
headlines.sify.com
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ReligionNewsBlog.com • Item 10192 • Posted: Tuesday February 8, 2005  

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Washington: An American online store selling women’s undergarments featuring images of Hindu Gods and religious icons has angered members of the community who have demanded their immediate withdrawal from the website.

Cafe-Press.com has on display ‘Hindu God Shiva classic thong’ priced at $ 12.99 with the religious deity’s face, another called iGod Shiva Classic thong for $15 makes a statement ‘Namaste it loud. Your e Hindu and you e proud’.

The Om Classic Thong priced at $8.99 explains “Om or rather aum is a sacred Hindu symbol that represents the absolute.”

Leading the protest for the products withdrawal is the American Hindus Against Defamation (AHAD), the largest Hindu anti-defamation group in North America comprising several Hindu organisations.

“We have recently come across two sets of products -thongs and boxer shorts with the images of Hindu deities and symbols imprinted on them. The AHAD finds the depiction of universally revered Hindu deities and symbols on the undergarments extremely offensive,” it said in a statement.



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